Now Reading: Die Konkubinenwirtschaft

Now reading: Die Konkubinenwirtschaft: Warum westliche Unternehmen in China scheitern und die Chinesen an die Weltspitze stürmen.
by Frank Sieren; published by Hanser (Germany). Costs around $20.25 at Amazon.

Fascinating stories on how some German businessmen failed or succeeded in China…

Yes, Chinese economy and trade has been and is still improving with dramatic pace… But many don’t know how the country made it to the world’s second (and soon the first) biggest economy… It has not always been through «clean ways»… Also, what did the Westerners do wrong? How did they try to invest in China and why some of them failed while others succeeded? Extremely interesting case studies that could tell us something about other countries that decide to open up to the world economy…



دسته‌ها:Deutsch, English